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The Influence of Instagram on Food Industry

October 16, 2017

Nowadays Instagram is no longer a simple platform for people to share their photos, it has been turned into an influential platform which is able to exert a great influence on many industries, especially for food industry. Instagram is not only make the searches related to food more smooth and facilitating, hashtags such as foodie, foodgasm, etc. also make people follow closely with the food trend. 


It is undeniable that food trends on Instagram have become major sales drivers in food industry to some extent. But the question is that what’s the influence of Instagram on food industry – does it hurt the industry or improve the industry as a whole?

Before discussing the above question, let’s look at what are food trends. Food trends refer to the most attractive styles related to how to prepare and consume food as well as beverages. 


Food and beverages cannot go popular on Instagram if they are not attractive to look at, no matter how nutritious they are. It seems reasonable because people on Instagram have extremely high standards on videos and images. As food trends become going aboard and gain much more attention, food business marketers also attach more importance on visual appeal than actual taste and nutrition. Frank speaking, it is clearly that food businessman and restaurant owners have already divided their attention and energy because Instagram has given them an opportunity to drive sales via the internet. To this point, many people think Instagram is ruining food industry. Check


Every coin has two sides. Instagram is also helping many small food businesses go popular and attract more customers. It makes smaller businesses become more competitive and help them raise brand awareness by simple uploading on Instagram. If you are small food business owner, it is a good choice for you buy more Instagram followers to increase your potential customers and make your food more popular. If you can get many likes and comments on your post, then your post can be on the top of your follower’s pages. In this case, people will be interested in your food or drinks and you can drive your sales. 

It is hard to say whether Instagram is good at or bad for food industry as a whole. That is to say, the real challenge for food business is not killing Instagram but learning how to balance marketing strategy and upload high standards of videos and pictures. Buying more Instagram followers is a simply way to outsource this part of marketing to professional person to help you attract more potential customers. Need more followers and likes go

How to Prevent Trolls from Ruining your Brand on Social Media

October 9, 2017

If you are brand marketers who use social media to promote your brand or products, I bet you want to keep your good reputation on your social networks all the time. However, if you are successful brand marketers, you may inevitably meet trolls who envy your success or friendly atmosphere on social media. Trolls may always find a way to ruin your reputation so that they may get attention from others. 

People like to express their opinions online. Therefore, it is wise for you to identify the trolls from those who just give pertinent criticism. For the latter, you should give feedbacks to explain the things or accept their advice to improve your brand awareness. However, for the trolls, you may get headache and annoyed. 

As business marketers, you cannot just ignore the trolls because the negative comments may reduce your brand awareness. One of the most effective methods is to fight back with humor. As you inject some humor into your feedback, it may battle trolls and enlarge your brand influence. For example, a client who bought a chicken sandwich gave a comment as below, “like it was beaten to death by Hulk Hogan.”  The brand of the chicken sandwich did not ignore the comment. Instead, the brand replied, “really sorry, it wasn’t up to scratch. We will replace Mr. Hogan with Ultimate Warrior on our production line immediately”. This reply is great, isn’t it? It sees this crisis as a great opportunity to take more engagement.

Preparing a proper reply is also a good choice to deal with trolls. Launching online marketing means that every activity is a reflection of your products or brand and everything you post would be regarded as an official act. Preparing a consistent reply may let people see that you really don’t care about the trolls and won’t take your time arguing with trolls. A long-term argument with trolls is always negative and detrimental to your brand reputation. In this way, you may waste your time and energy and you are just giving trolls entertainment and fulfillment. 

If you are too busy to handle trolls, you should consider about buying some social media followers. Once you have a great number of loyal followers, they will help you to increase brand awareness and provide support and fight with trolls.